You may already be familiar with the Photoplay Shopping Service, which were selling the fashion seen on screen directly to movie fans. After all it was not just behavior and attitudes which the public were emulating but of course, the clothing and accessories, they imitated. Here is the Summer 1926 ad for the service. Each issue of Photoplay showed what was new.
Looking for Mabel
This is a picture of Norma Talmadge’s dressmaker, known on the screen as Marion Davies. Norma admired a white satin dinner dress, worn by