Looking for Mabel Normand

Madcap Mabel Normand

 This sounds like a television commercial to me … “a very short film” of Mabel unwrapping a stick of gum and chewing it before a camera…  What fun! Even better Mabel giving the profits for the advertisement going to the Red Cross…   

Looking-for-Mabel

 

In order that the Red Cross may profit and its work be furthered by motion picture people, Mabel Normand will gladly do what she has always declined to do in the past – pose for dignified advertising.  She does this solely to earn a lot of extra money to turn over to the Red Cross.  There is just one restriction that Mabel makes.  She insists that the exploitations of her face and figure be dignified.  This stipulation is made with particular reference to an odd request made the other day.  A manufacturer of chewing gum asked her to advertise his product by acting in a very short film, the whole to be a series of close-ups showing Mabel Normand from the moment of unwrapping a stick of gum to the time when the chewer had abandoned herself to the delights of steady, rhythmic mastication.

 

March 19, 1918

The Bridgeport Telegram, pg 6

Filmdom and Footlights edited by D. J. Lustig